In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. 

The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate.

00:00
Introduction to Precon Recon Podcast
06:25
The Importance of a Broad Skill Set
17:19
Branding and Marketing Strategies at Deco
26:11
Internal vs External Teams in Development
31:13
Innovative Urban Development Projects
39:21
Exploring Secondary Markets in Real Estate
46:20
Future Trends in Real Estate Development

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